UNIQLO Custom Bust Tape Measure- Custom Tape Solution - Personalized OEM Supplier|Wintape

Home > Case > Wintape × UNIQLO: Custom Bust Tape Measure Success Case

Case Analysis

Wintape undertook UNIQLO’s custom order for 60-Inch × 2cm Bust Tape Measure. Addressing three core needs—"alternating light/dark zones aligned to bra sizing thresholds", "merging size identification utility with aesthetics", and "preserving measurement accuracy during color application"—Wintape leveraged its mature polyfiber tape production platform and high-precision digital printing technology. With only adjusted printing protocols, it efficiently completed customization, delivering 150,000 pieces in 12 days while balancing function and aesthetics, winning customer recognition.

2cm/60''

Bust Tape Measure

100%

Product Sampling Qualification Rate

Days

150,000 pieces

Brand Story

Global Benchmark in Casual Apparel

UNIQLO is a well-known Japanese company specializing in the design, manufacture, and retail of casual and sports apparel. Guided by the core brand concept of "LifeWear", it is committed to providing consumers worldwide with simple, high-quality, and cost-effective apparel products. With its ultimate pursuit of fabric materials, craftsmanship details, and wearing functions, UNIQLO holds an important position in the global apparel market, continuously enhancing consumers’ daily wearing experience through product innovation and scenario-based design.

Brand Goal

Create a custom bust tape measure that combines the practical function of "instant size identification" with brand aesthetic texture: helping consumers quickly and accurately confirm bra sizes to reduce purchase difficulty; meanwhile, strengthening the brand’s professional image through exquisite color-blocking design, making the tape measure an effective interactive carrier connecting the brand and consumers, and enhancing user loyalty.

Challenges

Strategic Color-Blocking: Alternating light/dark color zones must be strictly aligned with bra sizing thresholds, ensuring consumers can intuitively match their sizes, requiring extremely high precision in color positioning; Dual-Purpose Design: Merging the practical function of instant size identification with brand visual aesthetics, avoiding conflicts between functional markers and appearance design, and balancing practicality and beauty; Calibration-Safe Execution: Controlling the thickness and uniformity of the coating during color printing to ensure that color application does not obscure or interfere with the tape measure’s scale, fully preserving measurement accuracy and safeguarding the product’s core measurement function.

Solution

Implemented UNIQLO’s unique color-coded sizing system with pixel-perfect precision:

For color-blocking needs, high-precision digital printing technology was adopted. Based on the exact Pantone codes and zone measurement data provided by UNIQLO, the transition boundaries between light and dark colors were perfectly aligned with bra sizing thresholds, enabling the convenient "color-to-size" recognition experience; In terms of function integration, the color zones for size identification were naturally combined with brand visual elements, and color contrast was enhanced at key size nodes to ensure consumers could quickly read information while improving the overall design sense of the tape measure; The printing coating formula was optimized, and thin, high-adhesion ink was selected to ensure that the clarity of the tape measure’s scale and measurement accuracy were not affected after color application, balancing function and aesthetics.

"Wintape’s execution efficiency and precision in the custom bust tape measure project are impressive. They accurately implemented our color-coded sizing system, with color blocks perfectly aligned with bra sizing thresholds. It not only helps consumers quickly identify sizes but also perfectly preserves the tape measure’s measurement accuracy, providing strong support for upgrading our product experience."

Product Design Manager of UNIQLO

Successful Results

The custom tape measure achieved precise alignment between alternating light/dark color blocks and bra sizes, allowing consumers to quickly confirm sizes through colors. Meanwhile, its simple and exquisite design fit UNIQLO’s brand tone, combining practicality and aesthetics;

After multiple rounds of testing, color printing did not affect the scale accuracy of the tape measure, and the measurement data error was controlled within the standard range, ensuring the product’s core function;

This highly recognizable custom bust tape measure became an effective brand communication tool for UNIQLO, not only strengthening its professional image in the apparel segment but also increasing the interaction frequency between consumers and the brand, enhancing user loyalty;

Completed the production and delivery of 150,000 orders in 12 days, with a delivery cycle 20% shorter than the industry average and a product sampling qualification rate of 99.8%, demonstrating strong mass production capabilities.

About the Client

About Wintape

About the Client

As a well-known Japanese apparel company, UNIQLO is engaged in the design, manufacture, and global retail of casual and sports apparel, and is famous for its "simple but not ordinary" product style. Adhering to the concept of "allowing everyone to enjoy comfortable wearing", the brand continuously invests in fabric research and development and process innovation, launching classic product series such as HEATTECH and AIRism, and has a broad consumer base and high brand recognition worldwide.

Case Summary

In this case, Wintape efficiently responded to UNIQLO’s customization needs with its mature production system and precise technical capabilities: Based on the existing polyfiber tape platform, it achieved pixel-perfect color-blocking only by adjusting the printing process, which not only met the practical "color-to-size" function but also ensured measurement accuracy, and delivered 150,000 high-quality orders within 12 days. This cooperation not only demonstrates Wintape’s efficient execution capability for low-difficulty customization projects but also reflects its scenario-based adaptation advantages in the field of apparel-matching measuring tools—it can accurately capture brands’ dual needs for "function + aesthetics", accumulate valuable experience for serving more apparel brands in the future, and further consolidate its professional position in the personalized tape measure customization field.

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Wintape Measuring Tape Company
Custom Tape Measure Manufacturers
For All Your Measuring and Promotional Needs.

86-18588000509

cici@tape-measure.com

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